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PHILOSOPHY

We are innovative but with an eye to the past: time is the treasure chest in which to stow away our ideas which will become substance. We create products which are as innovative and beautiful: beauty for UP Design is a universal and objective value. 
From automotive to home appliances, our projects blend quality and manufacturing excellence. They are created to provide all-encompassing answers to human needs: for driving cars, drinking coffee or riding a bicycle. We want to give people the solutions that will improve their quality of life as much as possible. 
Our team is close: we share enthusiasm, objectives, know-how and creative sensitivity.