This is our core business.
Our experience is based on elegant, distinctive design. Technological improvements are designed to satisfy the needs of major national and international customers with which we have established sound professional trust continuously over the years.
The study and constant update on technological and creative level are the expression of Italian vitality in design.


Over 100 products a year, for over 100 customers in Italy and worldwide. UP Design designs objects and furniture inspired by the best Italian manufacturing with an eye to international trends and to the past inspired by tradition: industrial design represents brand identity and can perfectly respond to the customer's needs 


Vittoria (2011), Lucrezia (2014), Mole Costruzione Artigianale 001 (2015), Luce and Valentino (2016), Fiat 124 Mole Costruzione Artigianale (2017) and Alfa Romeo Mole Costruzione Artigianale 001 (2018).
These are the jewels designed by UP Design, the dynamic and elegant lines of which have evolved over the years.


Architecture, design and lifestyle. UP Design also designs public structures and major events, like stadiums and museums where style meets function. 

This is the Style Centre, the creative cradle of the Group. Italian and international sector professionals meet in the headquarters in via Borgone 20, Rivoli (Turin). In UP Design, designers works with Umberto Palermo and cleverly create ambitious models spanning from home appliances to automotive. This is how the four-wheel dreams of Mole Automobiles come to life, from the blank page to the project.


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